SONNY KAY - Executive Director

A recent transplant from the west coast, Sonny Kay is a working artist, part-time musician, and founder of the cult record label, Gold Standard Laboratories. First passing through Hot Springs on tour with his own band in 2006, Kay was eventually lured back in 2017 to helm Low Key Arts and help guide it into its next phase. Contact:

BOBBY MISSILE - Artistic Director

Bobby Missile grew up in the South and has been organizing live events since the year 2000. He's toured the world in his many bands including his most recent musical project Ghost Bones. In January of 2006, Bobby moved to Hot Springs to open a DIY music venue called The Exchange. In September of 2013 he was hired by the Mercury Prize winning band Alt-J as their touring stage manager/guitar tech. He became the Artistic Director of Low Key Arts in 2016. If you have a question about the history of Hot Springs, Bobby's the guy to ask. Contact:

ZAC SMITH - KUHS 102.5 FM Director


JEN GERBER - Film Program Director

A native of Arkansas, Jen Gerber built her film career in Chicago before completing an MFA from Columbia University. In 2018 she released her debut feature film The Revival and received a jury special mention at NewFest for “outstanding performances” and The Hollywood Reporter called the film “riveting”. Jen freelanced for over a decade as a first assistant director where she worked with James Franco on The Sound and the Fury and Black Dog Red Dog starring Whoopi Goldberg, Olivia Wilde and Chloe Sevigny. Jennifer is the Executive Director of the Hot Springs Documentary Film Festival.





Cheryl Roorda has been a fan of Low Key Arts since before its conception. If she wasn’t at a Low Key event, she was probably watching all the kids. She is known locally as an accordion player for the “Itinerant Locals”, and in 2017 opened SQZBX pizza joint and brewery with her husband Zac. Zac is the station manager for KUHS-LP, and Cheryl does her best to make sure the details are attended to. She also hosts a radio show on KUHS, “Your Permanent Record”, every Thursday afternoon from 3-5. She is not a native of Hot Springs, but she got here as soon as she could.

ERIN BABER - Treasurer

Erin was born and raised in Hot Springs, Arkansas. Immediately following high school, she headed out to the great Midwest where she lived in St. Louis and Springfield, Illinois for many years before deciding to return home to Hot Springs. Erin has worked at the Garland County Library in many different positions for nearly 10 total years, currently doing bookkeeping and public relations. Someday she’ll finish the college degree that she’s been working on for years, but in the meantime, she chases around a daughter named Scout, dogs, cats, and many many chickens.

ROB COX - Director

ANNIE GERBER - Secretary

BROOK OLSEN - Director